Sunday, September 19, 2010

Raw statistics orange flag

Women earn 18% less than men. Fact.
Women live 5% longer than men. 83.6yrs compared to 78.9. Fact.

These are statistics. And I needn't repeat the old saw about three types of lies.

I suggest we beware when a person quotes raw, stark numbers at you. They likely have something to hide or at very least are pressing an agenda.

Now is not the place to discuss the intricacies of the above two statements however two other facts about me might shed some light on how useful they might be:

I work in academia
I'm not an aboriginal male

So I can assure you, every female I work alongside is paid better than me and I'm likely to live longer than my allocated 78.9 years - if I get my shit together.

So let's beware the quoters of statistics. We might use it as an orange flag for a disingenuous argument.

(and on the topic of disingenuous, my use of the word "alongside" above could be used to segue into chapter 2 - home ground advantage in making the verbal argument. Forever the critic, even of myself)

The (very good) tweet that points to the (very good) article that cleanly addresses the base topic:

https://twitter.com/tandrusiak/status/24880398385

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Friday, September 10, 2010

Advertising: The Breakup with the Consumer?

Hardly - but amusing and thought provoking. The topic's been around for a while, but this vid takes a funny look at why digital marketing is a big part of the way of the future.
http://www.malchia.com/wp/2010/09/ideas-dont-need-to-be-big-just-portable/



But it's not as simple as "mass media is dead". Many brands simply are mass products. Often part of advertising's job here is to remind and reinforce - reach is important. Cheap reach => broadcast. But sometimes it's not only about cheap and undifferentiated reach. The reach/frequency/recency/targeting/content/impact argument will continue.

So I suppose the upshot of all of this is "don't take your customer for granted". Hardly splitting the atom. Just that there are increasingly better ways to connect.

Thursday, September 2, 2010

You can't hide in social media land


My boy just got a concerned note over this photo - which is currently using as his facebook profile. True - that photo will be out in the sphere forever - and true, it does look a little rude. Especially if one is given to thinking that way.
So my boy has that one out there, forever.
But he also has a whole heap of other stuff out there, too. Below is one I particularly like.



I had an MBA student researching social media last year and he was very clear on this - a sterile Google search is way more disconcerting than one with a few warts in it. So my boy has one out there that looks a little odd; I've got one with the "starkers crest" nude skydiving award in it. Would I rather they weren't there? Probably. But if I was googling someone and nothing quirky came up I'd be more spooked.

The "blue tongue" is a girl of about 13 years old. And very innocent, but odd. Truly though, if this is the worst skeleton my boy has in his social media closet, I'll call that a win.

Yes the Internet and the world is a dangerous place, but an important dimension of freedom is freedom from fear. And we often confuse consequences with probability.

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