Monday, November 28, 2011

Choice Modelling: The effect of influencers in joint decisions

This is a pos I wrote in the beginning of December at the Australia/New Zealand Marketing Academy Conference. I think this "advances in choice modelling" will be the most interesting session here at #ANZMAC2011. This one I've just seen uses the latest techniques to identify the relative influence of two consumers in a joint decision. Fully operationalised and applied using discrete choice methods with multiple experiments. Husband and wife decision processes on water quality.


Well played, Cam Rungie. I agree, this tool is great for testing hypotheses and developing theory. I agree also, this method lends itself brilliantly to understanding the influence process in wine choice. - Posted using BlogPress from my iPhone

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