Friday, March 2, 2012

Are you ready to hear from your customers?

This was in B&T Feb 17.

Reckitt Benckiser started up a Facebook group where consumers could vote to save one of their favourite ad characters.

The problem: while that platform was open they sacked a bunch of people. The FB group got major bad vibe.

That's sort of like #qantasluxury.

I suppose if you're going to invite your customers in to say nice things about you they'd better be in the mood for it. Or you have a whole new set of problems in how you deal with it.

- Posted using BlogPress from my iPhone

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