Friday, June 8, 2012

A live shelf experiment on free range eggs

I've thought about how the egg shelf is a living choice experiment. Attributes: brand, large, organic, free range and price tier (bargain, medium, high, extreme).

This particular item has the whole bundle but as I'm in an organic supermarket, the only choice is buy or not. An adequate design but how do you capture the "considered but didn't buy"?

Because that was me, just then.

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1 comment:

  1. I am used to buy free range eggs since my friend told me that these organic foods are good for health. very good positioning for "good for health".