At least then you're engaged with the situation, rather than being inside trying to pretend its not bumpy. Perhaps less seasickness.
That makes sense, I suppose. Much as in many other things I do. Make the call to the angry customer, tell your boss about that mistake, do the press interview if you represent a company they're pursuing.
Engage with the discomfort. The overall damage will be less. It doesn't mean you won't still get so sick as to throw up.
UPDATE: that's right, the symptoms. Sweatiness, watery mouth, nausea, vomit. Very familiar.
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