Friday, September 21, 2012

"Find us on Facebook" because?

This reminds me of many products and posters you'd see in the 60s and 70s that would announce "AS SEEN ON TV"

Yeh right. "Find us on Facebook" is like saying "hey we've got an ad on tv in the middle of Modern Family tonight - why don't you tune into it?"

I think many marketers presume that because social media can make the consumption of advertising fun, that consumers will actively seek out the advertising. A little naive.

- Posted using BlogPress from my iPhone

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