Coles meat special: Rooster taking credit for the dawn?

I dunno. Perhaps the international demand is soft. Yed, it might be with the high $aud. But whatever it is, the beef price is probably low at the moment. But that doesn't stop Coles presenting it as their win.

But if Coles bring you a better price, I suppose it  _is_ their win. Whatever, $6 per kg is a damn good price.