Fango a first, of sorts?

Seven is out of the blocks with their second screen app. Interesting. Twitter hashtags have been the big method for people to talk about the tv they're watching, Miso a little less so. And the networks will probably attest to how hard it is to get a hashtag trending for their own show.

Last week, Edan asked me to load up this app, which is meant to be real time competitions and chat. I just opened it just then, to have a look.




It's strategically clever, especially as seven have a great resource to sell it - their own tv ads. I will watch with interest.

I'd love to see comments below on any other second screen initiatives you've seen.

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