Sunday, March 31, 2013

Beware segmentation: Don't consider that an audience should exclude anyone..

What a cool ad. And sensible that the audience should be women, mums/moms. But by keeping the appeal broad, P&G have not scotched their chance to sell to the other 50+ percent of the world's population. As a non mum, I'm still loving the ad.




- Posted using BlogPress from my iPad

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