I was just asked to play in an indoor cricket team. Now, indoor cricket is every bit as new as squash but I remember when it was different.
Back in 1984 as I was just entering the workforce, two huge warehouses were built on then vacant blocks on Clayson rd Brahma Lodge. They crowded out the bowling centre and the squash/tennis centre.
Indoor cricket was everywhere and I was playing four nights a week.
Now indoor cricket is not so big, as with squash. Now there's probably only one business selling the product. Or fragments, struggling to make it pay.
Introduction Growth Maturity Decline. With market shakeout in there somewhere.