Saturday, March 23, 2013

Michael Buble's personal brand is everyday marketing genius

Because he rejected target marketing. Sure, he has his audience. Women love him. He's good looking, sings brilliantly, appears to be quite intelligent, and rich I suppose. Every reason for guys to hate him. And that would cruel half his market.

But he's a regular guy. At least in his own personal branding. On an interview as he was asked about the adulation from women he was coy. The "frankly it's a little embarrassing" line. Said how he's married and that he played hockey - real blokey stuff. He won me.

So Michael Buble keeps his appeal as broad as he can, allowing for reach as well as depth. He threw me a bone, an opportunity to like him. And I do. Everyday marketing genius.

And I love this song..



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