Because he rejected target marketing. Sure, he has his audience. Women love him. He's good looking, sings brilliantly, appears to be quite intelligent, and rich I suppose. Every reason for guys to hate him. And that would cruel half his market.
But he's a regular guy. At least in his own personal branding. On an interview as he was asked about the adulation from women he was coy. The "frankly it's a little embarrassing" line. Said how he's married and that he played hockey - real blokey stuff. He won me.
So Michael Buble keeps his appeal as broad as he can, allowing for reach as well as depth. He threw me a bone, an opportunity to like him. And I do. Everyday marketing genius.
And I love this song..
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