Tuesday, March 5, 2013

Tutorial Whiteboard: A strong brand

Make sense of it if you like. We spoke about what a strong brand might have, both from a consumer side and how a brand might measure it.

We got off onto a useful tangent about loyalty and its two dimensions and how Dick and Basu (1994) did a clever 2x2.

Wow. I am back in front of a class. And my blogs might show it a little more. It's always great fun.

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