Wednesday, November 27, 2013
I'm at ... Evandale
As I sat in the heat waiting for a taxi, a second call indicated to me that my driver had accepted the call from prospect road. The call had been accepted in less than ten seconds
The reason I was kept waiting was because "
It was a quiet time of the day for taxis. I suspect this driver was working in his own self interest and your customer (me in this case) was being served poorly as a result. I won't be late for my flight, but this is unhelpful.
I would be interested to know if your company has a policy regarding drivers accepting jobs to the detriment of the customer, and I'd like to know if the owner of licensed plate number
I'll let you know the outcome.
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Monday, November 25, 2013
As with Hendo last week quoting Robert Manne:
"It was positioned between the once communist Labour [sic] Club and the fiercely anti-communist and curiously named ALP Club…."
And the word? Latin for "thus".
But it could just as easily be short for "Self Important Correction"
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Wednesday, November 20, 2013
While it has been in the first few slides of any Intro to Marketing course I've taught it's nice to have a real life example. I've always spoken of airlines but for last month's MBA course I was able to let Mark tell the story.
Deregulation and a low cost entry point
When Richard Branston launched Virgin Blue in the early 90s a famous line was "we won't give you an airline meal you don't want, we'll just give you the very best price". Until 1990, full service carriers were the only option to fly. If we look at the "Levels of Product" diagram at the top, they kept adding new things - inflight meals, lounges, movies - and these were all at the "augmented" level. Before the 1990s this worked pretty well in a regulated market.
But as Mark said, the low cost carriers (eg Ryanair) in Europe set the scene for a cut price carrier. The mystiqu of air travel was waning and consumers began to think in terms of "getting from A to B". Enter Virgin (v1) with a product stripped down to the core benefit (time efficient transport) as an entry point.
Fair enough, there was a basic product in terms of seating/reservations and an expected product (safety) but all of those expensive product augmentations were left to the existing full fare carriers.
Sure, at the time Virgin wasn't the only attacker at the low price end - "Impulse" was a name that got around - but their message was clear and well made. Have a look at the video above at the 6.50 mark. The "cheeky low cost carrier" suited Sir Richard's personality well.
Next: When being drawn into product augmentation raises your costs. Time to do some hard thinking.
Tuesday, November 5, 2013
I ..... feel something so wrong, doing the right thing
and I ...... feel something so right, doing the wrong thing
and lately I've been, I've been praying hard,
said no more counting dollars we'll be, we'll be counting stars...
and the scary, dangerous reality:
"everything that kills me makes me feel alive"
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I suppose the trick is to to die at it.
Sunday, November 3, 2013
Saturday, November 2, 2013
Now I have - in the past - had the odd rant about moneychanging and money lending. Especially moneychanging. I love the story of Jesus cracking the shits and throwing the tables over in the temple. What a guy.
But credit is a useful thing. And grown adults should be allowed to do what they want. Ethical businesses who can make money off it, should be allowed to. Christians gave up their ban on usuary a long time ago and Islamic banking is emerging as a clever way to let people use money they don't yet have, and let them give back to their lender somehow.
So an ethical lender lets people make informed decisions. I was delighted to read my credit card bill today. I've let it run out to a couple of thousand dollars. And they added this helpful note.
" you can pay the minimum monthly repayment but at this rate it'll take you nine years and cost you almost $2000 in interest. If you double that payment it'll be fixed intwo years and you'll save $1500."
All credit to Woolworths Everyday Money. It costs them almost nothing (most people ignore these things) but they've done the right thing. Five paws.