A "cutout" coupon on the web speaks to old responses

I clicked through to some advertorial that featured Ellen DeGeneres. Fine. As I read through the ad, I was interested to see exactly the same couponing technique that I once saw in women's mags - "Free Trial! Limited Offer!" and the quirky thing was the scissors and dotted line.

Pushing all the same buttons of the people who once read women's magazines. Interesting.