Sunday, July 6, 2014

A "cutout" coupon on the web speaks to old responses

I clicked through to some advertorial that featured Ellen DeGeneres. Fine. As I read through the ad, I was interested to see exactly the same couponing technique that I once saw in women's mags - "Free Trial! Limited Offer!" and the quirky thing was the scissors and dotted line.

Pushing all the same buttons of the people who once read women's magazines. Interesting.


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