Friday, February 27, 2015
Thursday, February 12, 2015
Wednesday, February 11, 2015
Sunday, February 8, 2015
As I spoke to my bottle shop guy I admitted to being underwhelmed by Australian whites at the moment, so he accepted the challenge.
And this from the Mornington Peninsula has impressed me. I wasn't expecting much; the last Pinot Gris I had was oily and a little "meh".
It must be the cooler climate - the longer days allowing the fruit to ripen and sweeten but not boil quite so much. This is fresh, even on the nose, and I can taste some real fruit at the front end. A minute after swallowing, I still have flavour sensations - good ones. I don't know a heap about wine but I call that a good sign. This is nice
And a shout out to my other cool climate winemaker buddy, Paul Smart of Pressing Matters. Another cool climate product that impressed the hell out of me.
No wonder they persist in Central Otago.
Thursday, February 5, 2015
We have this system. When we run out of something or want it for cooking, we put it on the shopping list.
Revolutionary I know, but as a family we've recently been able to make it work.
The flip side, however, is that if something's on the lust then I'm honour bound to buy it. Even when I hate the idea.
And I hate prepared stock. The same thing as a stock cube or powder, just that it still has the water in it. So we're shipping around tonnes of liquid so that a consumer can feel like they're using "real stock".
Still, a lesson in marketing, I suppose. Value to the consumer comes from things other than the core product.
Wednesday, February 4, 2015
Tuesday, February 3, 2015
Monday, February 2, 2015
I know this person. She took a tiny office in Kent Town, got a barber sign made and a few renovations on her room and started trading.
Not all marketers wanna own the world. Some just want enough money to pay a mortgage, a little self respect and some freedom. That's all I want.
And this person is doing it well. She knows who her customer is - she calls herself a barber, not a salon, and does pensioner rates. She knows what she's selling - a simple haircut. She knows the benefit a customer gets - hassle free, no appointment, good price, nice person for the ten minutes there. And she's literally a stone's throw from Bunnings.
Some marketers are born, not made. And all credit to this person - she's a born marketer.