Thursday, February 12, 2015

Changing needs: Aging is big business

I just walked past this (clearly old) sign for the over 50s club at the Payneham Senior Citizens Centre.
As I get closer to that age I can tell you - that offer doesn't speak to me. Still just as 30 years ago - I didn't invent adolescence and at 47 I haven't invented aging.

But there are a bunch of baby boomers doing it now and as ever - they won't be denied. By pure weight of the volume of the customer group the baby boomers are redefining aging.


As an early gen Xer I have always been carried along in the draft of the baby boomers - schools and other facilities that were built for them end up benefiting me.

So I'm glad that the baby boomers are redefining aging.

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