Monday, February 2, 2015

Kent Town Barber: Clever service design

I know this person. She took a tiny office in Kent Town, got a barber sign made and a few renovations on her room and started trading.

Not all marketers wanna own the world. Some just want enough money to pay a mortgage, a little self respect and some freedom. That's all I want.

And this person is doing it well. She knows who her customer is - she calls herself a barber, not a salon, and does pensioner rates. She knows what she's selling - a simple haircut. She knows the benefit a customer gets - hassle free, no appointment, good price, nice person for the ten minutes there. And she's literally a stone's throw from Bunnings.

Some marketers are born, not made. And all credit to this person - she's a born marketer.

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