A reasonably educated person trying to make sense of it all, and a little tormented as a result. Thinking aloud, mostly.
These opinions rarely reflect the ideas of any of my employers.
Thursday, February 12, 2015
Low reach poorly targeted
Someone has some leftover construction steel in their shed and decided to do some advertising. I wonder how it's working?
In a back street of St Morris, relying on passing traffic. It could work - but it might not.
Your communication needs to be where your target markets eyes are.
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