Friday, September 18, 2015

Energy drink: why you so cheap?

One of the fringe benefits of one of my workspots is cheap energy drink.

So why is the Mother green selling at $2 compared to the $3.50 for Red Bull and V at another site?

My argument - brand equity. Red Bull - highest BE, highest price. V is an established brand - next highest. Mother Green - trying to get there. $2.

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