Thursday, September 10, 2015

Groundbreaking news: Shoppers aren't 100% loyal!

Wow. In other news, the sky is blue.

In a month, 75% of supermarket shoppers buy from a chain that is not their major one.

I promise you, that's not news. 100% loyalty rates for all consumer products are way lower than you think.

And if we consider a period that is longer than a month - say, a year - I'd expect that about 95% of people would have strayed.

Nobody owns a customer. Even the biggest brands only borrow them, mostly.

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