Wednesday, February 24, 2016
I'm not complaining. I get relevant advertising and great speech recognition.
Saturday, February 20, 2016
Many thanks to old friend Justin Cohen of the Ehrenberg-Bass Institute for Marketing Science for your brilliant organisation, and the Uni of Adelaide people who allowed us to use their tour tickets.
Wednesday, February 17, 2016
And stoop and build ’em up with worn-out tools
Saturday, February 13, 2016
Wednesday, February 10, 2016
I have bought so many bikes in my life that I shudder to think how much money I've wasted. At least from my position as a non fanatic.
And many of those bikes I have bought as cheap Kmart bikes in a box that I need to assemble for myself.
It's fine - nice and shiny on the first day but I have another thing - I hate repairing bikes.
So for last Christmas instead of spending $100 I spent $200 and bought from a bike retailer. I presume that the bike would be better quality and I told them at the time that I was doing this so that I would not feel embarrassed about asking them to service the bike later on.
Imagine my surprise when a month later there was a minor mechanical issue - something I can fix myself - and I took the bike back to the retailer.
When I was met with "on no I don't think we'll have that part" I hit the roof.
My words were something like:
"So here's the thing. The bike is 1 month old. I bought it from you rather than paying half the price at Kmart because I was counting on the after sales service"
The sales guy then begin to try a little harder to help but it was still a fairly unsatisfying experience. If I need someone to scratch themselves, look at it, and say "oh I think it should be too hard" I can do that myself and save 100 bucks.
Now I know how Grumpy Old Men get that way.
I got a call four hours later saying the bike is fixed and ready to go. Good news.
Tuesday, February 2, 2016
Murphy was right.
Marketing Communications and more specifically advertising is about getting your message in front of a whole bunch of people. Sometimes you want that whole bunch of people to be very broad for a product with a very broad possible usage. Other times you may wish to target your advertising message.