A popular quick service restaurant is housing the fact that they have no hormones added to the beef they use.
A great selling point with a range of health benefits and feel good animal rights ticks.
If one has a choice between hormone free or hormones added one would choose - I expect - hormone free.
Well played Hungry Jacks although the fact is there is no hormone growth promotant use allowed in Australia. All beef is (added) hormone free.
But that is the difference between perceptions and reality.