Friday, May 20, 2016

Dissonance reduction in the Tattoo Studio

Someone I know recently got a tattoo done. As they were on the table a second artist came over and said "wow that looks good".

Sure the tattoo does look good but I can't help but think that this is just standard procedure. When the customer is just wondering "is this a clever thing" they received a positive affirmation. In marketing theory this is called dissonance reduction.

The staff probably don't even know that that's what they are doing - just that it makes their life easier. Or perhaps the other artist really just did think it was a nice tatt.

1 comment:

  1. Dissonance reduction .... this is probably something Accountants don't do enough of. I'm going to put this in to my swirling pool of thoughts and files :)