Monday, August 22, 2016

Tupperware and Ikea: Selling the dream

For years I have believed that Ikea sell the dream of an organised house. So many ads say "get organised" and promise that a $29 cabinet will turn your place from a clutter box to clean smooth lines.

The same with Tupperware. Back in the day we spent hundreds of dollars for odd shaped plastic that would provide the perfect solution for times such as we made a tray of slice and needed to store it.
It's nice that at least once in the 20 years we've had this product and it served it's purpose.

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