Wednesday, October 26, 2016

Subway's initiative to mitigate the "Inseparability", "Variability" and "Perishability" challenge of services

There are four problems when you sell a high service product: variability, perishability, inseparability and intangibility. Subway is fairly high along the service spectrum.

I use Subway a fair bit these days and I don't particularly like the way that I have to talk the artist through the process of making my sandwich, it's a real pain in the butt when there's more than one person wanting a sandwich, and (for them) the quiet times are a lost production opportunity. That is inseparability, variability and perishability.

Catering is a product that solves all that for Subway. It makes sense they would be developing that product.

 

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