Friday, September 10, 2010

Advertising: The Breakup with the Consumer?

Hardly - but amusing and thought provoking. The topic's been around for a while, but this vid takes a funny look at why digital marketing is a big part of the way of the future.
http://www.malchia.com/wp/2010/09/ideas-dont-need-to-be-big-just-portable/



But it's not as simple as "mass media is dead". Many brands simply are mass products. Often part of advertising's job here is to remind and reinforce - reach is important. Cheap reach => broadcast. But sometimes it's not only about cheap and undifferentiated reach. The reach/frequency/recency/targeting/content/impact argument will continue.

So I suppose the upshot of all of this is "don't take your customer for granted". Hardly splitting the atom. Just that there are increasingly better ways to connect.

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