Friday, September 10, 2010

Advertising: The Breakup with the Consumer?

Hardly - but amusing and thought provoking. The topic's been around for a while, but this vid takes a funny look at why digital marketing is a big part of the way of the future.

But it's not as simple as "mass media is dead". Many brands simply are mass products. Often part of advertising's job here is to remind and reinforce - reach is important. Cheap reach => broadcast. But sometimes it's not only about cheap and undifferentiated reach. The reach/frequency/recency/targeting/content/impact argument will continue.

So I suppose the upshot of all of this is "don't take your customer for granted". Hardly splitting the atom. Just that there are increasingly better ways to connect.

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