Tuesday, March 20, 2012

Positioning: Trade off a downside

These pineapples are tiny

And then I thought about the talk on positioning I'll be doing in Brands today. And I remember the Woolworths where the farmers are talking about how sweet their pineapples are.

But then of course, Woolies are playing the bigger game. Their positioning themselves - in a whole bunch of different ways - with fresh fruit being only one of them.

- Posted using BlogPress from my iPhone

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