Thursday, March 15, 2012

To my students: Content challenge for this week

This week your challenge - should you choose to accept it - is to write a blog post about brand equity. In its very basic sense it's really to pick a brand and talk through its sources of brand equity. Read Keller's Chapter 2 (Reading 1) to help but really its Brand Awareness (Recall, Recognition) and Brand Image (Strength, Favourability and Uniqueness of Associations).

But for you to make it an interesting blog post you can talk about BE in almost any way. Your audience will be pretty new to this stuff and you'll look clever - I promise. So you can talk about how BE is a source of future revenue thanks to market based assets, the benefits of BE, etc.

Remember the objective here is to BE INTERESTING, so however you choose to do it is up to you.

No comments:

Post a Comment