Sunday, April 15, 2012

The value of a "like"

So Telstra are paying $10 for people to click "like" on Facebook.

So we can estimate the price of a like. Ervin Sim and myself are starting to get an idea of he payback, too. The "like" gives permission to Telstra to put their content into your news feed.

Last year Ervin's honours thesis established that getting into the news feed has more effect than doubling the ad frequency in the side stream. This year in his PhD, we're looking at the psychological contract between the reader and the content provider.

"I'll consume your ads if you give me stuff for free"

- Posted using BlogPress from my iPad

1 comment:

  1. Extra likes for Telstra - plus side mentions like this blog, and your post on twitter. So there's potential for gain even outside of fb alone...