Friday, July 27, 2012

Bill Buttlicker wants to be sold

We start the Services Marketing course in an hour or so. Leave aside the way Jim is screwing with Dwight's mind it's a nice little item:
I have my own version of the "Bill Buttlicker" story from when I was managing a shoe store in 1991, but you'll have to come to the class for that.

Wednesday, July 25, 2012

Differential pricing in action

Last night we spoke about how a business needs to pitch its prices at a level that each segment is willing to pay. I got an instant answer, for example, to my question about the nature of the Tuesday cinema goers. Value seekers.

Similarly the sales promotion (essentially a discount) is targeted at a different segment.

And couponing is another way, differentiating customers by their willingness to cut out and manage them.

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Tuesday, July 24, 2012

We lost our lovebird

Well this is a little devastating. We lost our little lovebird yesterday. An assisted breakout from an aviary.

I suppose she never was ours. She entered our lives about three weeks ago when she flew onto Jonah in his grandparents' back yard. Tame as anything.

I had forgotten how much I loved hand reared birds.

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MBA whiteboard: A diagram of positive elasticity

OK so I draw my demand curves a different way to the way economics people do, but it makes more sense to me to make the amount sold (written as "stuff" here) a function of price.

We can all - generally - accept that it's a negative slope of some sort (although the slope would normaly vary as you go along the horizontal axis) but the line is normally going down. as price increases, sales will tend to decrease. Negative price elasticity.

The little bump in the middle is the marketer's dream. We hear stories of it told wistfully. At some range of price, or for some products or with some customers the idea that if you charge more for a product you sell more. Positive elasticity.

A lovely idea. But are they the unicorns, or the "tasmanian tigers" of marketing folklore?

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Tuesday, July 17, 2012

MBA whiteboard: four perceptual maps

Our students looked at the wine industry:

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Sunday, July 15, 2012

Breaking Bad life lessons

This is about the time Walter White begins to grow a pair. But this was an uncharacteristic outburst that he pays for later on.

But later in the season (and I haven't seen this one yet) Walter is talking about how important it is to live life on your own terms.

I got the heads up from an article called "7 career lessons from Breaking Bad's Walter White".

Saturday, July 14, 2012

Golf and Skydiving

The two things I've done in my life where reality is more important than perceptions.

So I'll hit off at North Adelaide in another 20 minutes.

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Wednesday, July 11, 2012

Having a university degree is NOT grossly overrated

I went along to this debate and had a fairly clear idea of what I thought, going in.

I've seen way too many smoke and mirrors at play in academia to be too enamoured with much about it. So the "disaffected me" was leaning towards the affirmative, going in to watch the debate.

And some great speakers; I'm a fan of Annabel Crabb, have always like Lynn Arnold and in retrospect really respect Amanda Vanstone. And there were some cracking speeches.

So I was really prepared to agree that having a university degree is grossly overrated. But two things changed my mind:
  • I remember how the education I have is something that nobody can take away from me. It has changed me, and opened up new vistas. And that includes those two degrees. It's pretty hard to overstate the value of that.
  • Amanda Vanstone noted that the people who say degrees don't matter tend to have one, and have benefited from it in some way. Like the people who say money isn't important tend not to have many money troubles, really.

But the high point

Like a groupie I made sure I got to shake the hand of the amazing Annabel Crabb, gushed something about being one of her 60,000 followers and a fan. Leaving, thinking that the only thing to make the night better was to meet Amanda Vanstone, I met the great lady as she was crossing King William Street. We exchanged stories about The Avenues shopping centre.

So perhaps I took the long way, but came to disagree with the proposal that "Having a university degree is grossly overrated". The audience largely agreed.

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Tuesday, July 10, 2012

No parachute: Gary Connery, a name to remember

23 may 2012. This guy became the first to last a wingsuit with no parachute. Yeh okay, thousands of cardboard boxes. But still brilliant.

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MBA whiteboard: Branding and Brand Salience

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Saturday, July 7, 2012

Fantastic: A hint to what the new advertising format might be?

My friends at the San Remo Macaroni Company could be onto something with their new "Delite-o-matic" they set up in Rundle Mall.

Web 2.0 and social media are different, and they require different ad approaches. I've told the story about how we've see this before.

When TV came out, the ads began with radio announcers standing in front of the camera and reading. Then the power of storytelling was discovered.

When the Internet started up, print ads were reproduced as banners, hoping people would click, for some reason. Then search came along.

So now, where consumers/viewers have ever more control over what they consume perhaps this type of engagement is the answer. Watching the vid creates an impression, and if it gets passed around, the reach is taken care of, too.

Congratulations to Michael Neale and team on a big splash.

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Friday, July 6, 2012

Sometimes the moment chooses you

I'm sure Amina did not plan to be a face of Muslim Australia but given the job, she did it brilliantly.

Just another person going about a day's work. Did a number of weeks on a cooking program, got eliminated, and is getting on with life.

Good on her, and all the best to her.

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Wednesday, July 4, 2012

Home made psychedelics

Fooling around with FaceTime video feedback, Mia's IPod and my iPad.

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