I found myself in an unlikely duo with Jim Larkin; quant guy, teaches stats and is often accused of being in his own world a little. (ok Jim?)
We went for a walk on the quay. Bought a couple of beers quayside. The bill came and it was THIRTY SIX BUCKS.
We both did the haka, where we slap our bodies for money and apparently I had more, and paid. Cool.
But there was always the WTF?! $18 a beer? A few people have told me I got skinned. I withheld judgement.
But I returned to Clarke Quay tonight. Undeterred. Well, a little deterred but willing to learn. I soaked up the atmosphere. I looked at the lights over the water. I watched the rugby at the bar until they pitched me because I hadn't bought a beer. I dawdled past the Crazy Elephant which served as a Mecca for an ex boss.
I returned to the quayside bar where they were lovely. And I asked about the price of a beer.
"yes sir that would be $22 a pint"
Hahahahahahahahahaahahhhha the !
Jim. The $18 for a beer was a bargain. Not just because it's less than the price I just got told, but because I got to share it with you.
And so I wandered through the quay in the fairyland they've created. I sit at a new bar and order a beer. Trepidacious.
Whew. Only $12.80. Anyone speak of an "anchoring effect" in pricing studies? Servicescape in marketing?
Anyhoo Jim. What a beer. Thanks, a friend when I really, really needed one.
I'm possibly in a little clear air for now. I hope you travel well, too.
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