I was amazed when, once, an experienced commercial data person refused to acknowledge that there might be some value in restructuring a nominal variable (Internet use frequency eg daily, few times a week, weekly) into an order of less frequent to most frequent. Essentially all they wanted to do was build pie charts, but were deliberately depriving themselves of a chance to be really clever.
God forbid they would have actually asked "how many times a week do you typically use the Internet" and get even better quality data.
- Posted using BlogPress from my iPhone
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