Tuesday, December 4, 2012

What makes a blog influential?

Dr Catherine Frethey-Bentham from the University of Auckland put together a model that promises to predict whether a corporate blog is influential. Of those, Google page rank, pageviews and number of inlinks showed as significant drivers of influence.

UPDATE: I look at this blog, which I started in Feb 2011. I started this after a dalliance with what I call "the black blog" and managed to keep this a little lighter - and received less legal censure. There's even the data in this blog to do a little study: dependent variable as monthly pageviews, independent variables monthly posts, outlinks. Unfortunately a key driver is probably Twitter / Facebook promos, and for me that data would be long gone.

- Posted using BlogPress from my iPad

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