Sunday, April 21, 2013

Advertising: Remind and reinforce




I was watching Insiders this morning and part of the montage include excerpts from channel 7's "Deal or no deal". I wondered why channel 7 would allow the use of the footage and then I thought "why wouldn't they?"

Many people in marketing believe that advertising is about persuasion. Many scholarly articles and many PhDs. Others believe that advertising serves best as a "weak force". So simply having the image in front of hundreds of thousands of ABC viewers - reminding them that the show is still on TV?

Why the hell not?

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