Okay. I'll probably spit a few more of these out. I met a person today who blew me away on a dozen levels. So I'll probably peel off a dozen amazing insights. Or maybe I can't. But the first:
Forget trying to work out Google's algorithm. Search engine optimisation is about being authentic and staying on message with each of your web pages.
How clever. There was more to it, and it was all amazing too. And the guy is a freaking amazing skydiver as well. What a world.
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