A buddy of mine Paul Newbery who - does some instruction too - was lamenting how his "Rambo" analogies were lost on his students. Age is a pig that way.
I remember a nice lecurer of mine - Anthony Lowe - who used a lot of cigarette marketing examples. Bup boww. Age is a pig.
And then there's me. Speaking of a brand that had a point of difference of being the environmental choice.
Phew! Its not fully dead yet. Cool.
Clear liquid, clear bottle, a daisy showing through the product. This is a brand that owns this position. But perhaps the position is not that much the win you would think. It's a persistent player on the shelf - it's survived since the 80s - but the shelves say that there's plenty more profitable places to be.
But for "Nature's Organics" it's probably a great earner.