Friday, March 21, 2014

Content Marketing in action

I threw a heap of terms at my students the other week and one of them was "content marketing". That is doing something other than hoping somebody else draws an audience and you buying a 30second slot to borrow the eyeballs of that audience.

Draw the eyeballs yourself. Your audience, your ad, your exposure. This broadened GoPro's exposure to a whole new audience. Beautifully crafted.

- Posted using BlogPress from my iPad

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