Sunday, January 25, 2015

Paint repairs: Getting to the true cost of a rental car.


This weekend away it made sense to hire a rental car. A current model Kia Rio - it's been great. And a good price - too - on the face of it. $150 for three and a half days booked when I bought my flights and picked up at the airport.

So I grazed the paint just then.


I know they're gonna charge me. The important question is how much, and how does it compare to their nearest competitor. As Ray Ramone's dad said - "that's where they getcha"

It's a marketing point. The price P is an important part of the marketing mix. I'd hate to have to change my preferred car rental company.

1 comment:

  1. That's the thing with renting a car; it’s all very convenient, until something happens to it while you’re using one. That can be quite problematic. In any case, good luck on that, and I hope that the penalty isn't too bad.

    Micheal Miller @ Butler Kia Fishers