Thursday, February 5, 2015

I resent buying pre - made stock

We have this system. When we run out of something or want it for cooking, we put it on the shopping list.

Revolutionary I know, but as a family we've recently been able to make it work.

The flip side, however, is that if something's on the lust then I'm honour bound to buy it. Even when I hate the idea.

And I hate prepared stock. The same thing as a stock cube or powder, just that it still has the water in it. So we're shipping around tonnes of liquid so that a consumer can feel like they're using "real stock".

Still, a lesson in marketing, I suppose. Value to the consumer comes from things other than the core product.

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