Industry CPM (cost per thousand impressions) is about $37. So a $4.5m ad, getting 120m viewers makes it about right. But as the graphic shows, viewership has tripled over the last 30 years, while the price per spot has gone up x100.
So, have we found the ceiling?
http://www.forbes.com/sites/chrissmith/2014/01/29/have-we-found-the-ceiling-for-super-bowl-ad-costs/
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