So, as well as getting a feel for content marketing - in my opinion one of the great new directions - the student will be enhancing their personal brand. I've done it with other students in other courses and it works.
I have a dozen students in the last two years who have landed a great job in marketing who have thanked me for getting them into writing a blog, because they feel it got them over the line.
Here's one, currently working full time in NYC.
I can vouch for this as well.
ReplyDeleteCheers
VP
http://www.vineyardpaul.com.au/
Just listened too this podcast episode which discusses blogging and social media. Very relevant for your students.
ReplyDeletehttp://smallbusinessbigmarketing.com/social-media-marketing/
Cheers
VP