A reasonably educated person trying to make sense of it all, and a little tormented as a result. Thinking aloud, mostly.
These opinions rarely reflect the ideas of any of my employers.
Wednesday, April 8, 2015
Brands: Not EVERYONE wants a relationship with you
Brand owners can afford to chill a little. Not everyone wants a relationship with you. So play it softly - be there for the people who wanna love you and don't pester the ones who just wanna buy you.
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