When I run a marketing class we will often talk about a priloduct that really hits the spot with customers. A bank that's open longer, a company that sends razors to your door every month, apps companies (all two of them) that provide frictionless transactions.
Invariably I get the comment that "it's about convenience" which is right, but way less clever when you're reviewing a past success than building a future one.
So the clever businesses look at a blank slate, understand what a bunch of customers want and then deliver. And then we come along and say "it's all about convenience".
So I take my hat off to buddy Nicole who is gearing up for mobile beauty treatments, and brother Chad, who built the Game Truck.
Well done. It's infinitely harder to blaze the trail than it is to be a commentator.