A reasonably educated person trying to make sense of it all, and a little tormented as a result. Thinking aloud, mostly.
These opinions rarely reflect the ideas of any of my employers.
I am reading a book you might be interested in: Influence by Cialdini (?). In it he says that the competitions where you have write in 25 words or less why you like a product is "indoctrination". In your mind you have to create feelings/words of why you like it, and write it down.Do surveys have a similar effect. Has HJ worked out the cost of a free burger Vs the lifetime value of a customer who has been "indoctrinated".CheersVP