Friday, December 1, 2017

Supercharged Impulse purchase inducement

I just got to thinking about the nature of Impulse purchase in this brave new world of supermarket self serve.

I expect that when people are scanning their own groceries they probably don't have that loose mindspace where they have to fill it with deciding they're going to buy something.

And perhaps the supermarkets and brand owners are seeing that. Hence the chocolate bar prices that you only really saw at super discount outlets.

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